Value First Advantage
Strength in numbers. It’s the truth behind success in many aspects of business.
Value First draws on the rich heritage of organizations that focus on the quality of life for the aging. We tap the power of the community of LeadingAge (formerly AAHSA), build on the success of collaboration with MedAssets and bring new value to customers and their trusted state associations. Value First is a bigger, bolder shared group purchasing benefit that brings expanded choice, intelligent solutions and significant savings to its customers.
Value First’s powerful difference is that LeadingAge affiliates are now shareholders in this business model. Value First consolidates the experience, expertise and customer base of national, state and regional associations. The result is:
- buying power for the goods and services you now buy at national supply prices
- ownership benefits for state associations, earning them non-dues revenue
- customer confidence from being in the trusted hands of an entity working closely with your state association
- expanded customer service
These add up to a win-win relationship that is the Value First advantage.

